Super Baskets of Hope project will send a little love out from Bowl 2012 to kids across the NFL nation festivities don't stop opponents 'right work' bill Holy opportunity! Downtown Indy church is in right spot for Butler Blue II's secret He'd rather have steak Fans stoked opening Village Colts get temporary eviction notice Monday's headlines The big game set Indianapolis transformed into central stage N.Y. Giants arrive Cure breast cancer event draw hundreds donors As looms cab drivers tips on welcoming an estimated 150 000 football fans Clint Eastwood Ferris Bueller and OK Go Automakers go with ads that generate buzz after Unlike Patriots slow embrace 'Moneyball' Pepsi Coliseum flashes new look at 'VH1 Fan Jam' flock 'Today' show IMPD charity benefit some arrests Today

Super Bowl Ads Get the B-School Treatment What insight do Super Bowl ads really give us into the vision or longevity of a company? More than we may think, according to Northwestern University's Kellogg School of Management and the University of Pennsylvania's Wharton School . Take Apple , for example. The company introduced its personal computer during a 1984 Super Bowl commercial that evoked epic science-fiction films. Ridley Scott ... What Time Does the Super Bowl 2012 Start? The 2012 Super Bowl is set to air this Sunday, Feb. 5, on NBC. The highly anticipated game will feature a re-match between the New England Patriots led by Tom Brady and the New York Giants led by Eli Manning. The game is set to start at 6:30 EST. Super Bowl ads that generate buzz after the game Companies hope you'll be gabbing about their Super Bowl ads on Monday morning. But the ultimate score is if those conversations continue throughout the year. The Super Bowl is an advertiser's biggest stage (more than 111 million fans are expected to tune in this year). It's also an advertiser's biggest gamble (a 30-second spot costs $3.5 million). Super Bowl Facts and Figures AT STAKE -- National Football League Championship for the Vince Lombardi Trophy. PARTICIPANTS -- New England Patriots (AFC) and New York Giants (NFC). This the seventh appearance for the Patriots (3-3) and the fifth appearance for the Giants (3-1). SITE -- Lucas Oil Stadium, Indianapolis. This is the first Super Bowl played in Indianapolis. SEATING CAPACITY -- 63,000 DATE -- Feb. 5, 2012 ... Super Bowl 2012: Marketing hype runs from beer and cars to condoms and cookies It is Super Bowl week, so it is naturally time for Budweiser and Bud Light and Bud Light Platinum (huh?) to tout their wares. Coca-Cola will be there, so Pepsi has to be, too. Honda and Toyota, Best Buy and Bridgestone, M&M's and MetLife, the usual characters filling the usual starring roles on the most important day in American marketing. Read full article >> Super Bowl 2012: Running game is an afterthought as Giants, Patriots prepare for Super Bowl INDIANAPOLIS—The history of the Super Bowl includes memorable performances by superb running backs, lasting images of Marcus Allen and John Riggins breaking loose for long runs and Franco Harris, Larry Csonka and Emmitt Smith churning out yards. Read full article >> Super Bowl 2012 talking points No doubt you're getting together with friends to watch the Super Bowl. Here are a few of the interesting subplots and finer points to the Big Game for your cocktail chatter. 10. Can we please start counting Super Bowls with regular numbers? The Roman numeral thing has gotten ridiculous. Read full article >> Super Bowl XLVI to Kickoff Live in China on PPTV BEIJING, Feb. 3, 2012 /PRNewswire-Asia/ -- The 46th Super Bowl will take place in Lucas Oil Stadium in Indianapolis on Sunday, February 5, 2012. Kickoff is scheduled for 6:30 PM EST (7:30 AM Beijing time, ... Super Bowl Counterprogramming: Our Best-Of Guide This Sunday, NBC will begin its coverage of Super Bowl XLVI at noon ET (the actual game begins six hours Super Bowl 2012 events are everywhere, not just Downtown Indy No doubt, the heart of Super Bowl weekend will beat in Downtown Indianapolis. But the excitement extends to cities from West Lafayette to Bloomington, where thousands of fans will be staying in hotels and private homes. These 17 "Super Celebration" sites -- as designated by the Super Bowl Host Committee -- are official hosts to visitors, offering welcome centers, housing and special events. They ...
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